Privacy Policy

Effective Date: November 1, 2025

Final Thoughts, LLC ("Final Thoughts,” “we,” “us,” or “our”) provides a service that helps you securely create and store final messages—whether in video, audio, or text form—for delivery to your chosen recipients after your passing (the “Services”). Your privacy is our top priority. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you use the Services or otherwise interact with us.

Important: This Privacy Policy is intended to be globally applicable and includes region‑specific disclosures (see Section 13). Depending on where you live, you may have additional rights and choices.

1) Scope

This Privacy Policy applies to information we process about:

●       Visitors to our websites and in‑app experiences;

●       Individuals who create accounts and the content they upload ("Creators"); and

●       Individuals designated by a Creator to receive messages ("Recipients").

This Privacy Policy does not apply to third‑party websites, apps, or services that we do not control. Our Terms of Service govern your use of the Services.

2) Information We Collect

a) Account Information

●       Name, email address, login credentials, and settings/preferences you choose.

b) Content You Create

●       Video, audio, and written messages that you record or upload (“Messages”). You may include any information you choose in your Messages. Please avoid including sensitive information unless necessary.

c) Recipient Information

●       Names and contact details (e.g., email address, phone number) of individuals you designate to receive your Messages.

d) Usage Data

●       Log and device data (e.g., IP address, device identifiers, browser type, operating system, app version), diagnostics, performance metrics, and security‑related telemetry (e.g., login timestamps, session duration, crash reports).

e) Death Verification Data

●       Information necessary to verify a Creator’s passing (e.g., death certificate data or confirmation from a trusted third party). We minimize what we collect for this purpose.

f) Cookies and Similar Technologies

●       We use cookies and similar technologies to run the site, keep you signed in, measure performance, and improve the Services. See Section 10 for details and choices.

g) Information from Third Parties

●       If you permit, we may receive information from services you connect to Final Thoughts (e.g., cloud storage integrations). We may also receive limited information from verification partners to confirm identity or passing.

We collect information directly from you, automatically through your use of the Services, and from third‑party partners acting on our behalf.

3) How We Use Information

We use information for the following purposes:

●       Provide and secure the Services (e.g., account creation, authentication, storing Messages, preventing fraud/abuse);

●       Deliver Messages only to the Recipients you designate and only under the conditions you specify;

●       Operate, maintain, and improve functionality, reliability, and security;

●       Communicate with you about the Services, including confirmations, technical notices, and policy updates;

●       Comply with legal obligations and enforce our Terms, and protect the rights, privacy, safety, or property of you, us, or others;

●       With your consent, for any other purpose you authorize.

We do not sell your personal information. We do not share personal information with third‑party advertisers.

4) Legal Bases for Processing (EEA/UK/Switzerland)

Where required by law, we process personal data on the following legal bases:

●       Contractual necessity: to provide the Services you request;

●       Legitimate interests: to secure and improve the Services, prevent abuse, and protect against fraudulent activity (balanced against your rights and expectations);

●       Consent: for optional features (e.g., certain cookies) and as otherwise required; and

●       Legal obligation: to comply with applicable laws and regulatory requirements.

You may withdraw consent at any time in your settings where applicable, without affecting the lawfulness of processing before withdrawal.

5) Data Retention

We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Generally:

●       Account & Profile Data: kept while your account is active;

●       Messages: stored until you delete them or request deletion of your account, or as required to complete delivery under your instructions where legally permissible;

●       Logs & Security Data: kept for a shorter, defined period for security and integrity, then aggregated or deleted.

If you request deletion, we will delete or de‑identify your personal information, unless we are legally required or permitted to retain certain information (e.g., to comply with law, prevent fraud, or resolve disputes).

6) How We Share Information

We share information only as described below:

●       Service Providers/Processors: with vendors that host data, provide security, analytics, support, verification, communications, and other services. They may access information only to perform services for us under written contracts and must protect it.

●       Recipients You Designate: we deliver your Messages only to your chosen Recipients and only after our verification protocols are satisfied.

●       Legal, Safety, and Compliance: if required by law or legal process, or to protect the rights, safety, or property of you, us, or others.

●       Business Transfers: in connection with a merger, acquisition, financing, or sale of all or a portion of our assets; we will provide notice and choices as required by law.

We do not sell personal information, and we do not share it with third parties for cross‑context behavioral advertising.

7) Security

We implement administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit and at rest, access controls, and regular security testing. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

8) Children’s Privacy

The Services are not directed to or intended for individuals under 18. We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us and we will take appropriate steps to delete it.

9) Posthumous Delivery Protocols

To honor your instructions while protecting privacy:

●       We use strict procedures to verify a Creator’s passing before releasing any Message.

●       Verification may involve trusted third‑party attestations or documentary evidence.

●       Upon verification, Messages are released only to the specified Recipients, in the manner and sequence you set.

●       We log all releases for auditing and security.

10) Cookies & Similar Technologies

We use:

●       Strictly necessary cookies to sign you in and deliver the Services;

●       Functional and performance technologies to remember preferences and understand usage; and

●       Optional analytics (only with your consent where required).

You can manage cookies in your browser settings and (where applicable) through in‑app controls. Some features may not function properly without certain cookies.

11) Your Rights & Choices

Depending on your location, you may have the right to:

●       Access the personal information we hold about you;

●       Correct inaccurate information;

●       Delete your personal information;

●       Port your information in a machine‑readable format;

●       Restrict or object to certain processing; and

●       Withdraw consent where processing is based on consent.

You can exercise many rights in‑app (e.g., update account data, delete Messages, manage Recipients) or by contacting us (see Section 15). We may need to verify your identity and request information to help us respond.

You can also designate an authorized agent (where allowed) to submit requests on your behalf.

12) International Transfers

We may transfer, store, and process information in countries other than where it was collected. Where required, we use appropriate safeguards for cross‑border transfers (e.g., standard contractual clauses, approved certifications). If transfers occur from the UK/EEA/Switzerland to countries without an adequacy decision, we implement additional measures where necessary.

13) Region‑Specific Disclosures

a) United States (Certain State Laws)

●       We do not sell personal information and do not share it for cross‑context behavioral advertising.

●       We process sensitive personal information (e.g., Messages that may contain sensitive content, death verification data) only for limited, legitimate purposes to provide the Services or as permitted by law. We do not use sensitive personal information to infer characteristics about you.

●       You may have the right to opt out of (i) targeted advertising, (ii) the sale of personal information, or (iii) certain profiling. Because we do not engage in these practices, there is no need to opt out. If this changes, we will update this Policy and provide mechanisms to exercise your rights.

●       You may have the right to appeal our response to your privacy request. If you disagree with our decision, reply to our notice and request an appeal; we will explain our reasoning in writing.

●       We honor Global Privacy Control (GPC) signals where legally required.

b) European Economic Area, UK, and Switzerland

●       The controller of your personal data is Final Thoughts, LLC.

●       You may contact our Data Protection Officer (DPO) at: [DPO email, if applicable].

●       If we appoint an EU/UK representative, their contact details will be posted here.

●       You have the rights described in Section 11. You also have the right to lodge a complaint with your local supervisory authority.

c) Canada & Québec (Law 25)

●       You may request access, rectification, and deletion.

●       If applicable, you may withdraw consent for optional features, and request information about how automated decisions (if any) are made.

14) Data Minimization & Sensitive Data

We encourage you to avoid including sensitive personal information in Messages unless necessary to your wishes. If you include sensitive information, we process it only to provide the Services you request and protect your account and Recipients.

15) Your Controls

Within the app you can:

●       Update account details;

●       Manage, download, or delete Messages;

●       Change or update Recipient assignments; and

●       Request full account deletion.

You can also email us to exercise rights or get help (see Contact section).

16) Third‑Party Services & Links

The Services may contain links to or integrations with third‑party services that are not operated or controlled by us. This Privacy Policy does not apply to such third parties. Please review their privacy policies for details about their practices.

17) Automated Decision‑Making

We do not use automated decision‑making that produces legal or similarly significant effects about you without human involvement.

18) Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you (e.g., in‑app, by email, or on our website) and update the “Effective Date” above. Your continued use of the Services after the Effective Date means you acknowledge the updated Policy.

19) Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

●       Email: Privacy@FinalThoughts.com

●       Postal: [Final Thoughts, LLC, Attn: Privacy, Street, City, State/Province, ZIP/Postal, Country]

If you are in the EEA/UK/Switzerland, you also have the right to lodge a complaint with your local data protection authority.